Publisher · CTV
Streaming publisher lifts RPM 45% with a rebuilt header bidding stack
Consolidated 8 partners into an optimized Prebid config and retuned floors.
+45%
RPM in 90 days
Trusted by 40+ advertisers & publishers
Turn your ad stack into a growth engine.
Independent AdTech & media advisory for teams who need measurable results — higher programmatic yield, lower CPMs, and attribution that survives the cookiepocalypse.
+38%
avg. yield uplift
2.4×
ROAS improvement
120+
ad stacks audited
Header bidding — real CPM lifts
Published outcomes from industry research and platform case studies.
AdMonsters
+20%
PubMatic
+50%
Playwire
+168%
Trusted by teams at
NorthbeamStreamlyBrightcart
MediaGridAdNovaVantage
What we do
Four ways we move your numbers
Focused, senior-led engagements across the full advertising lifecycle — from stack architecture to measurement.
Ad stack strategy
Design the right SSP, DSP, and data infrastructure for your business — no vendor bias.
Yield optimization
Header bidding audits, floor tuning, and auction logic that lift publisher RPMs.
Media buying & ROAS
Programmatic buying, creative testing, and funnel analysis that cut wasted spend.
Cookieless measurement
Privacy-first attribution and first-party data strategy ready for the post-cookie era.
Our approach
Senior operators, not a junior team.
Every engagement is led by a principal with 10+ years in programmatic and ad operations. We work alongside your team, transfer knowledge, and leave behind systems — not dependencies.
- Independent and vendor-neutral — we never take commissions from ad tech vendors.
- Measurable outcomes defined upfront, reviewed weekly.
- Knowledge transfer built into every deliverable.
A typical 6-week yield engagement
What happens after you book a call.
Week 1Stack & data audit
Week 2–3Implementation
Week 4–5Tuning & testing
Week 6Report + handover
Proof
Results our clients talk about
Real engagements, real numbers. Anonymized to respect client confidentiality.
Advertiser · DTC
DTC brand cuts CAC 31% with cookieless first-party data strategy
Server-side tracking and modeled conversions replaced fragile pixel attribution.
-31%
customer acquisition cost
Media group
News publisher unifies 14 SSPs into a transparent auction
Cut ad latency 40% and eliminated hidden fees with direct integration.
+28%
net programmatic revenue
Insights
Latest thinking on AdTech
Actionable analysis — not recycled press releases.
The post-cookie playbook: measurement that survives 2026
How to rebuild attribution around first-party data and modeled conversions.
Header bidding in 2026: Prebid, floors, and what actually moves RPM
A field guide to the levers that still matter in programmatic yield.
CTV buying mistakes that quietly burn your budget
Five CTV programmatic pitfalls and how to fix them before your next quarter.
Ready to see what your ad stack is leaving on the table?
Book a free 30-minute consultation. We'll review your current setup and tell you — honestly — whether we can help.
Book a free consult